Mass Media and Communication Essay Example | Topics and Well Written Essays - 500 words

Mass Media and Communication - Essay Example Media relations are common in public relations plays an important role in the campaigns. The public relations center their function to the media interaction and the relations. The material of the public relations will only be published by the media if the information contained commercial to the media. Segmentation of the public helps in tracking the process of the public relations. The tracking of segmentation public is much easier and informs the people on new forms of behavior. In UK Fuels Company, they have grouped their outlets according to the regions that help in ensuring close supervision. When the PR professional segment the public relations, they ensure that they satisfy the customers. When a small group is addressed, there is a greater concern for all the details that are affecting the targeted group. In Doncaster Company, the company has a group of experts who research on the market trends and ensure that the company attains the needs of the customers. The segmentation of the public ensures that the PR professionals gain a competitive advantage in the market when they have delivered to their customers at the right time. In Samworth Brothers Company, its growth is attributed to its segmentation. The segmentation has helped the company to gain a competitive advantage over its competitors. Segmentation helps the PR professionals to get the value for their efforts in many ways. For instance, PR reaches the targeted group with fewer efforts and without much cost.

Discuss the Markets Impact on Ethnicity in china Essay

Discuss the Markets Impact on Ethnicity in china - Essay Example inorities seem to enjoy a pretty harmonious relationship with each other and also with Hans, which is more economically prosperous than the other minorities. But sometimes these social and economic inequalities have led to tensions and violence; China is a booming economy with tensions that have resulted from unequal growth opportunities. Riots in Northwestern Xinjiang, dissatisfaction in Uyghurs etc. show that these minorities are feeling left behind, even though the Chinese economy is prospering because increasingly, the economic opportunities are being taken up by the Han locals or other migrants. This paper attempts to bring out the impact of the markets on the ethnicity in China. During the period of 1970s, China was suffering from the problems of stagnation in the economy, disguised unemployment and low productivity in both rural as well as the urban sector. To overcome these problems, the Chinese government had embarked some programs of economic reforms, as a result of which, the last two decades has seen a remarkable change. The real per capita GDP has seen a more than 5 fold increase, with an annual growth of about 9% (Wu & Song, 2010, p. 2), whereas millions and millions of people have been lifted out of absolute poverty. However, these benefits have not been distributed evenly as a result of which inequality has risen rapidly in the last few years. Gini coefficient, a very popular measure of income inequality, shows that in 1978, China’s gini coefficient measure was 0.317 whereas in 2005 it was 0.449 (Wu 2010, p. 2). It is further seen that the eastern provinces that are nearer to the sea have developed more than the interior western provinces. Again, these reforms have resulted in increased gender wage gap as well as increased urban-rural income gap. (Fazio & Huges, 2004) Minority groups were initially classified on the basis of common territories, language, culture, economy etc. However, many a times, the members of these minority groups did not